ZOW is the exclusive and concentrated trading platform for national and international suppliers to the furniture industry and interior design.
Precisely when the furniture industry is placing its orders, the exhibitors at Bad Salzuflen will be showing the ZOW trade audience new products, materials as well as process ideas for furniture production – at the heart of Europe’s largest furniture cluster, East Westphalia-Lippe. The region is one of the most important supplier hubs for the international furniture industry: it not only produces 40% of all supplied parts manufactured in Germany but also earns 30% of Germany’s total turnover in furniture. ZOW benefits from its immediate proximity to this centre and its stakeholders from industry, associations and higher learning institutes. From here, it is possible to tap directly into Germany’s lucrative furniture market.