In May 2008, Zavod Big is organising a one-day conference bringing together renowned Scandinavian architects and Slovene investors to discuss the selling of architecture, which can boost sales. The lecturers will extrapolate their projects and concepts to the above mentioned topic and reflect on possible connections and parallels with Slovenia. They will also present their countries' main architecture policies and practices, as well as commercial, corporate, semi-public and public architectural projects.

The conference will be an opportunity to exchange views on the importance of architecture in delicate business decisions, while its conclusions will consider contemporary social challenges and the impact of architecture on our culture and future. BIG Architecture Conference 2008 addresses the the challenge of producing quality architecture that meets the needs of makers, users and the larger public -and commercial- good.

This is architecture of the Nordic countries that is used directly or indirectly, to represent, to convince; to sell. One of the issues the event explores is the confronting and/or eliminating of the walls or boundaries between commercially-viable design and quality architecture that preserves integral architectural values to create something contemporary (of our time) engaging, useful and enduring.

The Nordic Perspective
Architecture of the Nordic countries enjoys an extremely good reputation around the world, and in Slovenia in particular. It serves as something of both an inspiration for and a model of strong, innovative, high-quality design and enduring design integrity.

Invited Offices
JDS, Denmark: JDS Architects Pixl to XL
OlssonLyckefors Architects , Sweden: Beyond Preconceptions
Valvomo - Ilkka Terho , Finland: Interior Architecture as Corporate Identity
Dorte Mandrup Arkitekter , Denmark: An Experimental Approach as Alternative to Routine Commercial Construction
JKMM - Teemu Kurkela ; Finland: Human Sculpturesque Technology
a-lab - Adnan Harambasic , Oslo, Norway: Joining Forces

Registration fee is 50 Euros.